Idea Exchange is a library museum in Cambridge, Canada that focuses on bringing its attendees exhibits that inspire exploring and learning. This rebrand of the IDX museum was built around providing a comprehensive brand guide to accompany their new image. Starting with piles of client research, I worked to create the most fitting visual mood for Idea Exchange and its members. With a challenge of building out a flexible brand for the museum, I worked to create an innovative design system tailored to fit IDX. Using bright colors, simple shapes, and a wide range of mark making potential, I designed to speak to this young and eager to learn client base, and created the brand to be fun, flexible, and systematic.
In-depth audience study and brand development and guidelinesĀ 
Brand execution through member library cards, building signage, street advertising and ephemera
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